05.09.2019

MAPAL at EMO 2019

The EMO in Hanover starts in just a few days. The “Exposition Mondiale de la Machine Outil” is the largest international exhibition for metalworking. It’s considered the mood meter for the entire sector.

Ein Rendering des MAPAL Messestandes. Er ist überwiegend in weiß gehalten und 520 Quadratmeter groß.
  • Ein Rendering des MAPAL Messestandes. Er ist überwiegend in weiß gehalten und 520 Quadratmeter groß.

Stimmungsmesser für die Branche

Die schwächelnde Konjunktur ist aktuell in aller Munde. Auch MAPAL spürt nach einem guten Vorjahr eine entsprechende Eintrübung. Dr. Jochen Kress, Geschäftsführender Gesellschafter von MAPAL, erklärt: „Unabhängig von der derzeitigen Konjunktur haben wir uns bei MAPAL strategisch so ausgerichtet, dass wir auf Schwankungen bestmöglich reagieren können. Allerdings nur bis zu einem gewissen Grad.“ Denn, es sei schwer abzuschätzen, wie es mit der deutschen, exportabhängigen Wirtschaft weitergeht. Der Handelsstreit zwischen den USA und China sowie die Unberechenbarkeit in Großbritannien bedeuten für MAPAL und die gesamte Branche eine große Planungsunsicherheit. Die aktuelle Stimmung lässt sich auf der Weltleitmesse EMO messen: Wie machen sich die einzelnen Unternehmen wetterfest? Wie sehen die aktuellen Planungen aus? Wie entwickelt sich die Anzahl der Messeaussteller und die der Besucher? Welche Innovationen zeigen die Aussteller und wie helfen diese, Kosten einzusparen?

Structural change – new products and solutions required

In addition to the business cycle, it is structural change that is affecting the industry and, to a large extent, MAPAL. One example of this is the transformation in the automotive industry, which is MAPAL’s largest customer base. The importance of electric mobility in this area has increased significantly in recent years. Digitisation is also massively changing the industry. The EMO also promises to provide a comprehensive overview of how companies are reacting to this, what solutions they have developed or are currently developing, or how the individual core businesses are changing.
MAPAL will answer the above questions at the EMO and present appropriate solutions. “We have given MAPAL a broad foundation through diversification in order to be able to react to structural change,” says Dr Jochen Kress. For example, MAPAL is significantly expanding its commitment in die & mould sector and has already invested heavily in this area. This includes the acquisition of the company voha-tosec, among other things, which produces tools especially for die & mould sector. “In this way we are gradually building up a complete portfolio for die & mould sector and will be showcasing numerous tools for this purpose at the EMO,” explains Kress.  
MAPAL also reacted early in regard to electric mobility. Admittedly, a purely electrically driven vehicle produces significantly less material than a conventional drivetrain. However, for all of the components that are still being machined, maximum precision is required. MAPAL has been preparing for this and is presenting corresponding tool and process solutions at the EMO, for example for machining stator housings or electrical auxiliary units.
With regard to digitisation, MAPAL has recognised that one thing is important right from the get-go, says Kress: “We must take people along with us. And this is best done in small, simple steps.” For this reason the MAPAL subsidiary c-Com, which is represented by its own stand at the EMO, has developed c-Connect. Companies are able to use c-Connect to network their production gradually and without high investments.

Industry design with added value

Dr Jochen Kress describes the new design concept for the company’s chucks as another highlight of MAPAL’s appearance at the exhibition. Together with a design agency, leading figures at MAPAL completely redesigned the appearance. The tool manufacturer will be presenting the concept and the first chucks made in the new design for the first time at the EMO. The team of designers and product specialists examined and optimised the chucks, which play an important role as the connection between the machine and the tool, in terms of shape, surface, weight and material usage. Among other things, the surface of the chucks is more resistant to corrosion thanks to the well-thought-out industrial design. The chucks are also lighter in weight and more rigid. On top of that, clear labelling of the controls ensures “foolproof handling”.
Solutions for die & mould sector, offers in regard to electric mobility and digitisation, intelligently designed chucks – MAPAL is presenting all of this and much more on over 520 square metres (Hall 4, Stand A18) at the EMO in Hanover from 16th to 21st September.   

Kathrin Rehor, PR Project Manager at MAPAL

Contact

Kathrin Rehor Public Relations Kathrin.Rehor@mapal.com Phone: +49 7361 585 3342


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