Regelmäßige Treffen und der persönliche Austausch mit Repräsentanten, Geschäftspartnern und Vertretern der Medien ist für MAPAL Teil der Kooperation und des gemeinsamen Bestrebens, den Anwendern Informationen auf höchstem Niveau zu bieten. Nachdem sich die Corona-Situation allmählich entspannt und das Reisen wieder möglich ist, lud MAPAL im Juli zu einer Tagungsrunde nach Aalen ein. Andreas Enzenbach, Vice President Marketing and Corporate Communications: „In den vergangenen zwei Jahren hat sich bei MAPAL viel getan. Sowohl organisatorisch als auch bei den Markt- und Produktsegmenten, in denen wir uns komplett neu aufgestellt haben. Zudem hat die Arbeit unserer Ingenieure interessante Neu- und Weiterentwicklungen in der Werkzeugtechnologie hervorgebracht. Es war also höchste Zeit, unsere Vertreter und Geschäftspartner wieder auf den neuesten Stand der Dinge zu bringen.“ Insgesamt gut 200 geladene Gäste waren bei den jeweiligen Veranstaltungen dabei. Sie nahmen viel frisches Wissen um neue Produkte, Technologien und Trends sowie gute Gespräche mit. „Die Tagung war inspirierend und eine große Bereicherung für meine tägliche Arbeit“, so das positive Fazit eines Teilnehmers.
International sales representatives' conference
MAPAL and the worldwide sales representatives in countries without a MAPAL location are linked by a close partnership. It is based on a lot of know-how and a trusting cooperation. Representatives from Europe, Israel, Turkey and Iran met for a dialogue in Aalen. Current developments in MAPAL technology, new marketing concepts and tools for future cooperation were presented to the country partners comprehensively in theory and practice.
Sales force meeting
Field staff is on the front line and needs the latest information to advise customers accurately and efficiently. Experts from the main plant in Aalen, specializing in the segments of titanium machining, fluid technology, tool and die making and e-mobility, reported on their work in exciting technical presentations and presented the latest machining concepts and products, including live machining in the R&D Center. A lively exchange of experiences among the sales force members and technical discussions with the speakers followed.
Trade conference die and mould
Quo Vadis die and mould industry? Around 20 authorized specialist dealers from the DACH-HU region discussed this question with the responsible product and market segment managers of the MAPAL Group. It was the first meeting of this kind after MAPAL decided to enter this market a good three years ago. Gerret Lukas, Head of Industrial Consulting at the WBA Aachener Werkzeugbau Akademie, highlighted the future prospects in the die and mold industry in an informative presentation. In addition, digital solutions in tool organisation, high-performance solid carbide drills and milling cutters as well as the UNIQ hydraulic chuck were presented.
Press conference
22 representatives of German, Austrian and Swiss trade journals as well as local media were again awaited at this year's press conference by a dense mix of information paired with an evening program that deepened the good and friendly contacts. Dr. Jochen Kress reported on the business development in 2021 and gave an outlook on the current business year. The presentation of new cutting materials for fine boring as well as solutions for titanium machining, aluminium milling, fluid power technology and e-mobility provided the journalists with plenty of material for their journalistic work. Feedback from one participant: "Excellently organised, very well prepared presentations and lots of content."
Brand partner meeting
A good two dozen brand partners took part in the MAPAL Group's brand partner conference in Aalen. For a whole day, everything there revolved around innovations. In addition to specialist presentations on new products and technologies, the focus was on application technology. The brand partners were one of the first who had the opportunity to see the new products and to experience their performance live in MAPAL's research and development center. During a joint dinner, participants and speakers reviewed the impressions once again and ended the day in a relaxed atmosphere.
The program for the five students from Saint-Lô, Aalen's French twin town, was ambitious. Three company visits to MAPAL and the machine factories Alfing Kessler and Seydelmann were on the agenda
Local presence in the North American market is one of the focal points of MAPAL Inc. - as well as providing high-precision and customized machining solutions.
