For MAPAL, regular meetings and personal exchanges with representatives as well as business partners and journalists are part of the cooperation and the common endeavor to provide users with information at the highest level. Now that the Corona situation is slowly easing and travelling is possible again, MAPAL invited to a round of meetings in Aalen in July. Andreas Enzenbach, Vice President Marketing and Corporate Communications: "A lot has happened at MAPAL in the past two years. Both organizationally and in the market and product segments in which we have completely repositioned ourselves. In addition, the work of our engineers has produced interesting developments in tool technology. So it was high time to bring our representatives and partners up to speed again." A good 200 invited guests in total attended the respective events. They took away a lot of fresh knowledge about new products, technologies and trends as well as good conversations. "The conference was inspiring and a great enrichment for my daily work," was the positive conclusion of one participant.
MAPAL and the worldwide sales representatives in countries without a MAPAL location are linked by a close partnership. It is based on a lot of know-how and a trusting cooperation. Representatives from Europe, Israel, Turkey and Iran met for a dialogue in Aalen. Current developments in MAPAL technology, new marketing concepts and tools for future cooperation were presented to the country partners comprehensively in theory and practice.
Sales force meeting
Field staff is on the front line and needs the latest information to advise customers accurately and efficiently. Experts from the main plant in Aalen, specializing in the segments of titanium machining, fluid technology, tool and die making and e-mobility, reported on their work in exciting technical presentations and presented the latest machining concepts and products, including live machining in the R&D Center. A lively exchange of experiences among the sales force members and technical discussions with the speakers followed.
Trade conference die and mould
Quo Vadis die and mould industry? Around 20 authorized specialist dealers from the DACH-HU region discussed this question with the responsible product and market segment managers of the MAPAL Group. It was the first meeting of this kind after MAPAL decided to enter this market a good three years ago. Gerret Lukas, Head of Industrial Consulting at the WBA Aachener Werkzeugbau Akademie, highlighted the future prospects in the die and mold industry in an informative presentation. In addition, digital solutions in tool organisation, high-performance solid carbide drills and milling cutters as well as the UNIQ hydraulic chuck were presented.
22 representatives of German, Austrian and Swiss trade journals as well as local media were again awaited at this year's press conference by a dense mix of information paired with an evening program that deepened the good and friendly contacts. Dr. Jochen Kress reported on the business development in 2021 and gave an outlook on the current business year. The presentation of new cutting materials for fine boring as well as solutions for titanium machining, aluminium milling, fluid power technology and e-mobility provided the journalists with plenty of material for their journalistic work. Feedback from one participant: "Excellently organised, very well prepared presentations and lots of content."
Brand partner meeting
A good two dozen brand partners took part in the MAPAL Group's brand partner conference in Aalen. For a whole day, everything there revolved around innovations. In addition to specialist presentations on new products and technologies, the focus was on application technology. The brand partners were one of the first who had the opportunity to see the new products and to experience their performance live in MAPAL's research and development center. During a joint dinner, participants and speakers reviewed the impressions once again and ended the day in a relaxed atmosphere.