MAPAL remains on course

In the 2022 business year, group turnover increased by 6.5 percent to 558 million euros. The first months of the current year also showed increases. Processes and structures were gradually adapted to make MAPAL fit for the future. "We have used the past few years intensively and faced up to the changing conditions in order to be prepared for the future," says Dr Jochen Kress, President of the MAPAL Group.

As part of the reorganisation, the MAPAL Executive Team has set itself up in a process-oriented way. In addition to the function of Chief Human Resources Officer (CHRO), which has been taken over by Dr Michael Fried, the topic of strategy is now also anchored in the MAPAL Executive Team. Head of the new Strategy & Business Development division is Alexander Koschewski. Roger Steiner will be responsible for Global Operations (COO). This structure takes even greater account of the requirements of customers and employees.

The company is cautiously optimistic about 2023 and expects turnover to grow to 590 million euros. "The first half of the year was very positive. Now we are working on achieving our targets despite increasing economic risks," says Dr Kress confidently.

The automotive industry remains the most important customer sector for MAPAL. High growth is being recorded in particular in electric mobility, where MAPAL has been able to further expand its leading position. Here it pays off that MAPAL developed tool concepts for the complete machining of key components at a very early stage. In the meantime, there are also customised solutions for the different development stages of the customer in order to be able to produce prototypes, pre-series, small series and large series economically.

The General Machining market segment defined in 2021 is also developing positively. Building on a strong technological foundation, MAPAL was able to convince customers in this segment with innovative solutions and thus gain market share. The aerospace industry has overcome its crisis and has full order books again. MAPAL opened up further areas of application with new technologies. Whereas in the past the focus was mainly on assembly, MAPAL tools are now also being used in the production of structural components. 

Für den Werkzeug- und Formenbau als viertem Marktsegment war die Einführung des MAPAL Online-Shops besonders wichtig. Hier stehen inzwischen über 6.600 lagerhaltige Produkte aus den Bereichen Bohren, Fräsen, Senken und Spannen zur Verfügung. Nutzer profitieren von kurzen Lieferzeiten, einer kostenlosen Lieferung und zeitgemäßen Shopfunktionen. Über den Shop konnte MAPAL bereits Neukunden gewinnen. 

Ein wichtiges Thema ist für MAPAL die Nachhaltigkeit. „Für mich persönlich und für uns als Familienunternehmen ist ein nachhaltiger Umgang mit unseren Ressourcen ein ganz wesentlicher Bestandteil unserer Firmenkultur“, so Dr. Jochen Kress. „Wir wissen, dass wir noch nicht da sind, wo wir hin wollen. Wir tun aber, was wir können und wollen jeden Tag ein Stück besser werden. So investieren wir in den kommenden zwölf Monaten allein vier Millionen Euro in den Standort Aalen.“ Den CO2-Fußabdruck im eigenen Unternehmen im Blick zu behalten, gehört für ihn ebenso dazu wie die Befähigung der Kunden, mit MAPAL Werkzeugen nachhaltiger zu produzieren.