For MAPAL, regular meetings and personal exchanges with representatives as well as business partners and journalists are part of the cooperation and the common endeavor to provide users with information at the highest level. Now that the Corona situation is slowly easing and travelling is possible again, MAPAL invited to a round of meetings in Aalen in July. Andreas Enzenbach, Vice President Marketing and Corporate Communications: "A lot has happened at MAPAL in the past two years. Both organizationally and in the market and product segments in which we have completely repositioned ourselves. In addition, the work of our engineers has produced interesting developments in tool technology. So it was high time to bring our representatives and partners up to speed again." A good 200 invited guests in total attended the respective events. They took away a lot of fresh knowledge about new products, technologies and trends as well as good conversations. "The conference was inspiring and a great enrichment for my daily work," was the positive conclusion of one participant.
International sales representatives' conference
MAPAL and the worldwide sales representatives in countries without a MAPAL location are linked by a close partnership. It is based on a lot of know-how and a trusting cooperation. Representatives from Europe, Israel, Turkey and Iran met for a dialogue in Aalen. Current developments in MAPAL technology, new marketing concepts and tools for future cooperation were presented to the country partners comprehensively in theory and practice.
Sales force meeting
Field staff is on the front line and needs the latest information to advise customers accurately and efficiently. Experts from the main plant in Aalen, specializing in the segments of titanium machining, fluid technology, tool and die making and e-mobility, reported on their work in exciting technical presentations and presented the latest machining concepts and products, including live machining in the R&D Center. A lively exchange of experiences among the sales force members and technical discussions with the speakers followed.
Trade conference die and mould
Quo Vadis die and mould industry? Around 20 authorized specialist dealers from the DACH-HU region discussed this question with the responsible product and market segment managers of the MAPAL Group. It was the first meeting of this kind after MAPAL decided to enter this market a good three years ago. Gerret Lukas, Head of Industrial Consulting at the WBA Aachener Werkzeugbau Akademie, highlighted the future prospects in the die and mold industry in an informative presentation. In addition, digital solutions in tool organisation, high-performance solid carbide drills and milling cutters as well as the UNIQ hydraulic chuck were presented.
Press conference
22 Vertreter deutscher, österreichischer und schweizer Fachzeitschriften sowie der lokalen Medien erwartete bei der diesjährigen Pressekonferenz wieder ein dichter Informationsmix gepaart mit einem Abendprogramm, das die guten und freundschaftlichen Kontakte vertiefte. Dr. Jochen Kress berichtete über die Geschäftsentwicklung 2021 und gab einen Ausblick auf das aktuelle Geschäftsjahr. Die Vorstellung neuer Schneidstoffe zum Feinbohren sowie Lösungen für die Titanzerspanung, die Aluminiumzerspanung, die Fluid Power Technologie und die E-Mobilität boten den Journalisten reichlich Material für ihre journalistische Arbeit. Das Feedback eines Teilnehmers: „Super Organisation, sehr gut aufbereitete Vorträge und viel Inhalt.“
Markenpartnertag
Gut zwei Dutzend Handelsvertreter nahmen an der Markenpartnerkonferenz in Aalen teil. Einen ganzen Tag lang drehte sich alles um Innovationen. Neben Fachvorträgen zu neuen Produkten und Technologien stand die Anwendungstechnik im Vordergrund. Die teilnehmenden Fachhändler erhielten die Möglichkeit, die Neuheiten als eine der ersten kennenzulernen und ihre Performance im Forschungs- und Entwicklungszentrum von MAPAL live zu erleben. Bei einem gemeinsamen Abendessen ließen Teilnehmer und Referenten die Eindrücke Revue passieren und den Tag in entspannter Atmosphäre ausklingen.
